N-ABLE / VOHKUS
N-able Cyber Risk
Cyber Risk Through an Attacker’s Lens
A cybersecurity campaign built around the idea of exposing security blind spots before attackers do, translated across social, web and short-form video.
THE COMMUNICATION CHALLENGE
Making cyber risk visible
Cybersecurity content has to communicate urgency without becoming alarmist, overly technical or visually generic. The campaign needed to make themes such as resilience, security posture and threat awareness easier to understand, while giving the content a distinctive identity that could hold together across multiple formats.
CREATIVE DIRECTION
A visual system built around exposure and resilience
The visual system centred on the illuminated N-able shield as a recognisable campaign device, supported by purple and magenta lighting, directional movement and human subjects. This created enough consistency to connect different cybersecurity topics while leaving room for each asset to communicate its own message.
LANDING-PAGE EXPERIENCE
Turning campaign identity into a digital destination
The landing page extended the campaign system into a conversion-focused digital experience, balancing cyber-risk messaging, partner branding and the Security Posture Assessment proposition within one consistent visual language.
View live landing page (opens in a new tab)
SOCIAL CAMPAIGN
One identity, different cybersecurity messages
The social series used one recognisable visual system across different levels of engagement, from thought leadership and downloadable insight through to a more action-oriented security assessment. The messaging changed, but the campaign remained immediately recognisable.
SHORT-FORM VIDEO
Extending the campaign into motion
Short-form video adapted the campaign for a faster, social-first format. Concise edits, large captions and supporting graphics helped break technical cybersecurity topics into content that could be understood quickly without losing the wider campaign identity.
Why Hackers Are Targeting SMBs First
Cutting Through the Noise of Cyber Security Ecosystems
The Cyber Security Strategy Most Vendors Don’t Tell You
CAMPAIGN SYSTEM
A campaign designed to move across formats
- SOCIAL
- LANDING PAGE
- SHORT-FORM VIDEO
- SECURITY ASSESSMENT
MY CONTRIBUTION
My role focused on translating cybersecurity themes into a consistent visual system across social, web and short-form video. I adapted the campaign identity, hierarchy and content treatment to suit different messages and formats, maintaining clarity and visual recognition across content designed to build awareness and support security-assessment enquiries.
