MICROSOFT × LENOVO / VOHKUS
Microsoft × Lenovo AI PCs
Driving 500 Leads Through
an AI Laptop Campaign
A multi-channel B2B campaign developed to promote Microsoft and Lenovo AI PC solutions across social, web, email and long-form content. The campaign formed part of a wider partner-marketing programme focused on turning technology propositions into demand-generating digital content.
THE CHALLENGE
Making AI PCs relevant to the modern workplace
AI PCs introduce new capabilities into everyday business computing, but the proposition can quickly become technical or abstract. The challenge was to turn that complexity into clear, relevant campaign content for business decision-makers, while creating a visual system flexible enough to work across different stages of the marketing journey.
CREATIVE DIRECTION
A visual system built around intelligent computing
The visual system was designed to make the campaign feel recognisably AI-led without losing focus on the product itself. Dark environments, cyan lighting and product-focused compositions created a consistent technology language, while typography and partner branding were adapted across social, web, email and long-form content.
SOCIAL CAMPAIGN
Building awareness through social
LANDING-PAGE EXPERIENCE
From campaign creative to digital experience
The campaign visual language was carried into the landing-page experience, creating a clear destination for the wider campaign. The layout needed to balance partner branding, product messaging and conversion content while remaining visually consistent with the campaign assets used to bring people to the page.
View live landing page (opens in a new tab)
LONG-FORM CONTENT
Turning the campaign into deeper content
The campaign extended into long-form content for audiences who needed more detail before progressing further. The whitepaper translated technical AI PC capabilities into a structured editorial format while maintaining the same visual system established across the wider campaign.
Read the whitepaper (PDF, opens in a new tab)
EMAIL CAMPAIGN
Moving from awareness to consideration
Email adapted the campaign for different stages of consideration, from product discovery and content nurture through to device-refresh conversations. Each execution retained the same campaign identity while adjusting the message and hierarchy around the action required from the audience.
CAMPAIGN JOURNEY
One campaign across multiple touchpoints
- SOCIAL
- LANDING PAGE
- WHITEPAPER
- ENQUIRY
MY CONTRIBUTION
My role focused on translating the campaign proposition into a consistent visual system across social, web, email and long-form content. I adapted the creative direction to different formats and stages of the campaign journey, balancing partner branding, technical messaging and visual consistency across each touchpoint.
CAMPAIGN RESULT
500LEADS GENERATED
Created campaign assets for a Microsoft × Lenovo AI laptop campaign that generated 500 leads.
